I’ve been working on the Choco the Hippo brand identity since last night, and I’ve realized something. Hippo’s are damn hard to anthropomorphize. First of all the have no necks, and walk on four feet. Second, the look like a cross between an elephant and a seal. Third, I have to accentuate the fact that Choco is morbidly obese and happy about it. So this little cartoon helps, but I’m still quite a ways form drawing a Choco that matches my mental representation.
Here’s a little background on Choco: Choco is upset about the bad rap that carbs have been getting lately, and he’s hedging his bets that there will be a carb throwback pretty soon. So he’s coming out with a new cereal that’s “chock full o’ carbs.” So chock full o’ carbs that the cereal is incredibly dense and each 12 ounce box will weigh in at about 6 to 10 pounds. The recipe is still being tweaked. Atkins is so 2 years ago, jump on the the band wagon on the ground level, while you can.
Here’s a little background on Choco: Choco is upset about the bad rap that carbs have been getting lately, and he’s hedging his bets that there will be a carb throwback pretty soon. So he’s coming out with a new cereal that’s “chock full o’ carbs.” So chock full o’ carbs that the cereal is incredibly dense and each 12 ounce box will weigh in at about 6 to 10 pounds. The recipe is still being tweaked. Atkins is so 2 years ago, jump on the The band wagon on the ground level, while you can.
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