
Hey, what surprise, a company had a really, really bad idea for a marketing campaign.
I’ve recently foresaken TV, what with every TV show ever coming out on DVD, and John Basedow ruining cable for me. But at least advertising flourishes on the web, so I can still get my daily doses of bile-churning rage.
Juicy Fruit has started a blog depicitng the struggles of a morose, awkward teenager, and an indignant black woman. It seems they both “gotta have longer lasting sweet.” Did Juicy Fruit drop the ball and fail to anticipate the demand for their product? They must have if these two wingnuts can’t just buy themselves their own goddamn gum.
Not only that, this ad campaign is not promoting racial harmony. It’s 2005 and we still have black and white people arguing about their fair share of a stick of gum! Have we learned nothing since the civil rights movement? Katrina has certainly brought these racial issues to the forefront again. Maybe it’s time that these two corporate icons, bury the hatchet and share their perservative-laden confections. You know, set an example for the world instead of harping on some outdated stereotype.
And while you’re at it give the rabbit some Trix, the witch some Golden Crisp, Fred Flintstone some Fruity Pebbles, and Count Chocula a soul.

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